Why Animation is the new SEO and how else it can benefit your brand

Animation is the new SEO. Wait, what? Yeah. It’s true.

The art of creating animated content has been around for ages, with early cartoons used to help children learn and grow. But recently, there’s been a surge of interest in using animation to promote businesses and products to stand out from the crowd on social media. Because let’s face it: No one wants more dull status updates!

So, what exactly is animation? Well, it’s basically video with movement—and it can be used differently! Animation can tell your brand story through an engaging video or GIF, which will help you attract more followers on social media platforms like YouTube, Instagram, and Facebook by adding a little bit of fun to your posts instead of just another bland text update.

If you’re in the pursuit of making your brand stand out, you can stay ahead of the curve by looking at what other industries are doing with their content marketing. Animation is one such trend that’s picking up steam among marketers who want to create high-quality videos that audiences will watch and share.

Animated explainer videos can be a great digital marketing tool because they provide visual and auditory information to help viewers learn.

Animation is a great way to tell your story. The ability to explain concepts, ideas, and processes visually is a massive advantage that animation has over other forms of media.

It can help you explain complex ideas. With just a few simple illustrations, the viewer can understand an abstract concept much more clearly than if they were just reading about it in the text on the screen or paper.

Adding product videos increases conversions by 80%.

Well-placed animated content paired with a good video marketing strategy can raise conversion rates by up to 80 percent, but it takes more than just creating persuasive videos to drive conversion. Getting help from a professional animation studio is crucial. And by professional, we mean us. 😉

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Animation helps create positive brand associations and increase brand trust.

Animation can help create positive brand associations. Seeing something move on the screen automatically makes us think it’s alive and real, even if it isn’t. 

This has been shown in studies where participants were shown two identical photos of the same object—one still and one animated—and asked which one seemed more lifelike. Participants consistently reported that the animated photo felt more realistic than its counterpart.

This is why animation has so much power to build trust with your audience; when you watch an illustration come to life, it feels as though you’re interacting directly with someone who cares about helping you understand their product or service (and who loves what they do). In fact, consumers are willing to pay higher prices for products from companies whose animated ads feature human characters than they are for those that use only text or voiceovers alone!

Animation can also help increase brand trust by making information easier to digest than text alone would be: according to research conducted by East China Normal University, people provided with animations retained significantly more information than their peers provided with static graphics. This shows that if you want your brand to be remembered easily, animation is a great tool to achieve just that!

Animated videos are shared 1200% more than videos and text combined. Making it a better option for SEO.

Over the last two years, we’ve seen several data-backed studies proving that animated explainer videos perform better than text or video alone when it comes to generating organic traffic and leads for your business. Here’s just one example:

  • An online marketing report conducted by Animoto found that animated explainer videos are shared 1200% more than text-based content alone—it’s why YouTube is such a popular platform! But what’s even more interesting is that people share animated films even more than non-animated video content (including live-action). In fact, sites with any kind of animation tend to see an average of 144% higher click-through rates on social media platforms like Facebook and Twitter.

Animated elements have the power to grab users’ attention more than static.

People are visually oriented, and we find animated infographics easier to understand and remember. It also helps build trust with the audience. In fact, any business owner can use animated graphics to explain their value proposition in the best possible way.

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FAQs

Depending on the length, video production can take three to four weeks.

Depending on the length, video production can take three to four weeks.

Yes. Though most of our clients provide scripts to reduce costs, we are happy to do script writing for you from scratch.

Yes, if you are a white-label agency, you can be confident that we’ve partnered with several agencies around the globe, but we can’t tell you who they are.

Yes. We provide animation voice-over.

Yes. We provide animation voice-over.

Our rates vary depending on which video production style you choose. Some video production costs more, but we’ll work with you to find the best option for your company.

Yes, it is possible to speed up the animation production process! But faster production time will have an additional fee.

Our production process is a three-part process consisting of pre-production, production, and post-production. Learn more about our animation production process here. 

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Here at Twinkle A Digital, we’re not just an animation studio—we’re a bunch of creative professionals dedicated to helping you achieve your goals through exceptional visuals. Give us a call today and see for yourself!

Ready to start your animation project?

Let’s make a deal

Here at Twinkle A Digital, we’re not just an animation studio—we’re a bunch of creative professionals dedicated to helping you achieve your goals through exceptional visuals. Give us a call today and see for yourself!